Introducing Pantone Color of the Year: Viva Magenta

Each year, the Pantone Color Institute releases a color of the year. The process of assigning a color of the year includes bridging the relationship between culture and color. The color chosen is intended to speak to the state of the global economy. The 2023 Pantone color of the year is Viva Magenta—a joyous shade of pinkish red signifying strength, boldness, and confidence. Whether you incorporate splashes of this bold color into your designs, or go full magenta monochrome, we have the perfect pieces that celebrate the tone.

Making a Bold Statement

Viva Magenta makes a bold statement. Decor items like vases and candlelight are a nice easy way to incorporate the color into your everyday designs. Another more temporary colorful design is styling with floral in shades of magenta. A monochromatic look in shades of pink is certain to warm up any space.

Styling with Books

We fully stand behind styling with coffee table books to make a bold statement. Here we chose book titles with spines in bright shades of magenta to fully celebrate this year's power color. Bold pops of magenta are a nice subtle, non-permanent way to introduce this brilliant color.

Shades of Magenta

Designing within a color palette allows you to introduce lighter and deeper shades of the same color. This fun cherry blossom branch glassware collection by artist Vanessa Mitrani is nice ode to the color of the year. Bold striped candlesticks by British Colour Standard incorporate magenta along with oranges and black, for a nice contrast.

This year's color of the year is a red tone that shows a balance between warm and cool. It is an assertive, confident color, but not aggressive. It is an unconventional shade for an unconventional time. Will you style with Viva Magenta this year?