Until the late 19th century, Scandinavian ceramics remained largely unrecognized, overshadowed by the influences of neighboring European countries. During this time, local artisans struggled to establish a distinct identity, often producing copies of French and British models. However, the tide began to turn with the advent of the Great Universal Exhibitions. At the 1871 London exhibition, a jury member lamented the lack of national identity in Nordic ceramics. This critique prompted the porcelain manufacturer Gustavsberg to create a Viking-inspired service, marking the beginning of a new era for Scandinavian ceramics.
By the 1920s, Scandinavian designers began carving out their own identities, drawing inspiration from movements like Arts & Crafts and embracing a more personal touch in their work. The Decorative Arts Fair in Paris in 1925 served as a milestone, with 45 Danish ceramists showcasing their creations. Each reflected a unique style characterized by simplicity, natural colors, and an emphasis on form. This period heralded a renaissance in production, as the idea that beautiful, functional objects should be accessible to all took root. The Folkhem concept emerged, emphasizing that the country belongs to its people—and that beautiful ceramics should be within everyone’s reach.